LA Demand Gen, the new type of Google Ads campaign

Google AI: A powerful lever for advertising campaigns‍

Google's AI technology powers much of what people love about YouTube: content recommendations, accessibility, user experience and more.

Today, Google announces two new campaigns powered by Google AI, the Demand Gen and Video View campaigns. These new campaigns make it easier to connect with consumers and drive demand from the middle of the funnel, right through to purchase. Indeed, research shows that 87% of consumers say YouTube helps them make purchasing decisions faster.

Demand Gen campaigns: A new tool for marketers

Demand Gen campaigns offer a unique set of features designed specifically for the needs of today's marketers. Research shows that 91% of consumers act immediately after discovering new products or brands on Google feeds, such as Discover or Gmail.

With Demand Gen, your best videos and images are integrated into our most visual and entertainment-focused touchpoints: YouTube, YouTube Shorts, Discover and Gmail. These products reach over 3 billion users a month as they stream, scroll and connect.

With Demand Gen's all-new build flow, it's easier than ever to integrate your best-performing images and videos into Google Ads and preview how they'll look before they go live.

You can make these campaigns even smarter and more relevant by combining custom creatives with new lookalike segments based on your audience lists. By optimizing for conversions, as well as Maximize Clicks bids, you can create deeply relevant campaigns based on your objectives that prompt the right action at the right time.

Video View campaigns: Efficiently maximize views with Google AI

With Video View campaigns, brands can maximize views across streaming, News Feed and now YouTube Shorts videos, all within a single campaign. In initial tests, Video View campaigns achieved an average of 40% more views than cost-per-view campaigns with a skip option.

Measuring results with AI-powered insights

Today's marketers are called upon to do more with less. Multiple macro challenges, from inflationary pressures to supply chain constraints, are forcing tougher decisions on every company and marketing decision-maker. These new AI-powered solutions let you measure the incremental impact of your campaigns with brand lift, search lift and data-driven attribution, helping you make smarter decisions more efficiently.

These new formats are currently in beta, but should be rolled out more widely this year.‍

Google's Demand Gen and Video View campaigns represent a major step forward for marketers. They offer innovative, intelligent advertising solutions that help brands connect with consumers in a more meaningful way.

Thanks to Google's AI, brands can now multiply their creativity and generate more requests.

Source: Blog Google