E-commerce Accessibility: How the European Accessibility Act (EAA) Will Transform Your Online Store

The European Accessibility Act (EAA), adopted in 2019, is about to become a reality. Starting June 28, 2025, all digital services sold within the European Union must comply with its accessibility standards. If you run an online store, this regulation affects you directly—but it’s also a unique opportunity to boost both user experience and your market reach.

What is the European Accessibility Act (EAA)?

The EAA is a directive aimed at making digital services—including e-commerce—accessible to all users, especially those with visual, auditory, motor, or cognitive impairments. Its objective is clear: to ensure digital inclusion across the EU.

So, if your online store serves EU customers, you're expected to meet these standards by June 28, 2025.

Why Prepare Now?

Getting your store in compliance isn't a one-click update. Auditing, developing, and testing take time. Rather than rushing into compliance, take this moment to improve your website thoughtfully.

Is EAA Compliance Mandatory?

Yes—if you’re selling digital products or services in the EU. But beyond obligation, consider the strategic advantage of becoming accessible now. Early adopters not only avoid penalties but also unlock new audiences and improve brand reputation.

Benefits of an Accessible Online Store

Making your e-commerce site accessible brings immediate value:

Reach 87 million more users: That’s the estimated number of Europeans living with a disability. Inclusivity means tapping into a massive potential market.
Boost user experience: Accessibility standards make your store easier to navigate for everyone, not just users with disabilities.
Improve your SEO: Search engines love clear structure, proper headings, alt text, and logical navigation—all best practices in accessibility.

What Are the Key Technical Requirements?

Here are the core aspects of EAA compliance:

Sufficient color contrast to ensure readability
Screen reader compatibility for users relying on text-to-speech or Braille tools
Keyboard navigation: Your entire website must be usable without a mouse
Subtitled videos and audio transcriptions to support hearing-impaired users
Image descriptions via alt text for visually impaired users (and SEO bonuses!)

How to Make Your PrestaShop Store Compliant

Start with a full accessibility audit. Identify what works, what doesn’t, and what needs immediate action. Use accessibility-focused PrestaShop modules like STK Accessibility, and set up regular compliance monitoring.

What Happens If You Don’t Comply?

EU member states will enforce the EAA with audits and potential fines. However, the real danger lies in damaging your brand. An inaccessible site sends the wrong message—one that today’s consumers are increasingly unwilling to tolerate.

Final Thoughts

Think of the EAA as more than a regulation—it’s a chance to build a better, fairer, and more competitive online store. Take action now and transform accessibility into your e-commerce superpower.