Display your products for free with the free listings on Google Shopping
Free listings on Google is a feature recently launched by Google that allows online retailers to list their products on the Google Shopping platform for free. This is an important development for online businesses, as it allows them to increase their online visibility and attract more customers without having to pay for their products to be listed on Google.
With this new option, businesses can now reach the millions of users who use Google Shopping every day to search for products and make purchasing decisions.
Free Google Shopping, how does it work?
In this presentation, we'll cover everything you need to know about free listings on Google Shopping, including how to leverage this opportunity to boost your business' online sales.
What are Google Shopping free listings?
Free listings on Google, formerly known as Google Product Listings or Google Product Ads, allow merchants to display their products for free in the Google Shopping tab.
Since 2021, Google has allowed all eligible merchants to display their products in the Google Shopping tab for free, with no fees or minimum expenses.
This initiative by Google has allowed small and medium-sized businesses to reach more consumers and increase their online visibility. In addition, these free listings have been seamlessly integrated into the existing Google Ads platform, giving merchants more control over how their products are displayed on Google.
How to set up free listings in Google Shopping
Here are the steps to follow to create free listings in Google Shopping:
Step 1: Create a Google Merchant Center account:
If you don't have a Google Merchant Center account yet, create one and check your domain.
Step 2: Sign up for the free referral program
In your Merchant Center account, go to "Growth" and select "Manage Programs". Then select "Surfaces on Google" and follow the instructions to sign up for the free referral program.
Step 3: Add your products to the Merchant Center
Upload your product feed to the Merchant Center. Make sure your product feed is complete and meets Google's product feed specifications.
Step 4: Check your website:
Verifying your website makes it easier for Google to match your products to your website.
Step 5: Monitor your performance :
Check your Merchant Center dashboard regularly to track your performance and identify opportunities for improvement.
With Feedcast, you can activate the free referencing of your products on Google in a few clicks.
In addition, by switching to Feedcast Comparison with Google Partner Premier certification, you don't even need to claim your site and benefit from 20% lower bids on cost per click if you decide to activate paid campaigns on Google Shopping.
Benefits of using free Google Shopping ads
The main benefits of displaying your products on free listings on Google Shopping are:
Increased visibility
Free Google Shopping listings appear at the top and bottom of Google search results, giving you increased visibility to potential customers.
A broader scope
Free listings on Google Shopping allow you to extend your reach beyond paid advertising by appearing in organic search results.
Cost-effective option
Free listings save you money on advertising costs while allowing you to connect with potential customers.
Reach new customers
Google Shopping offers personalized recommendations to shoppers, which means your products can potentially reach new customers who might not have found you otherwise.
Increase in sales
By appearing in Google Shopping's free listings, you increase your chances of making a sale by being visible to shoppers when they are actively searching for products.
Improved product information
With Google Shopping, you can provide detailed product information, including images and prices, to help shoppers make informed decisions.
Tips for optimizing free listings on Google Shopping
When using free listings, the most important thing is to have a well optimized product catalog. With solutions like Feedcast, you can optimize your product catalog in a few clicks, but above all evaluate the relevance of your catalog thanks to the Feedscore (a score from 1 to 10 attributed to the quality of the product feed) and obtain optimization recommendations. You can also go further by broadcasting your products via Google Ads.
Here are the main elements to take into account to better broadcast on Free Listing ads:
Optimize product titles
Your product titles should be clear and descriptive, and include details such as brand, color, size, and other relevant features that buyers may be looking for. Avoid using titles that are too generic and include relevant keywords.
Use high quality images
Clear, high-quality photos can attract buyers and give them a better idea of what they are buying. Make sure your images accurately represent your products and show them from different angles.
Provide complete and accurate product information
Make sure your product descriptions are complete and accurate and include important details such as product dimensions, materials used and care instructions. This can help buyers make informed decisions and reduce the likelihood of returns.
Optimize prices and promotions
Offer competitive prices and consider running promotions and sales to attract customers. You can also use pricing strategies such as dynamic pricing to adjust prices based on market demand.
Monitor performance and make adjustments
Monitor your Google Shopping reports regularly and make adjustments as needed. This may include changing product titles, adjusting prices or refining targeting to reach the right audience.
Conclusion
In conclusion, Google's decision to make its Shopping listings free for retailers has changed the game for e-retailers. Not only do retailers have a large pool of potential buyers to showcase their products, but they can also attract traffic without investing in solutions like Google Ads right away.
With this tremendous opportunity, retailers need to take the necessary steps to optimize their product listings and take advantage of the tremendous benefits Google Shopping offers. By doing so, they can expand their reach and increase sales, allowing them to grow their business and reap the rewards of their hard work.
