How to link your Google Merchant Center account to Google Ads

1. Prepare your account

Before you begin, make sure you have the following prerequisites:

An active Google Ads account.
A Google Merchant Center account with products already uploaded.
Administrator rights on both accounts.

2. Log in to your Google Merchant Center account

Open Google Merchant Center and log in to your account.

3. Go to “Links”

Once logged in, look for the gear icon or “Settings” in the upper right corner. Click on it, then select "Links."

4. Click on “Google Ads”

In the "Links" section you will see different options. Click on “Google Ads”.

5. Click the “LINK” button

You will now see a field where you can enter your Google Ads customer ID. If you don't know your Google Ads customer ID, you can find it at the top right of your Google Ads account. Once you have entered your ID, click "LINK".

6. Confirm the link from Google Ads

After initiating the link from Google Merchant Center, log in to your Google Ads account. Under the “Tools & Settings” tab, you should see a notification asking you to confirm the link. Accept the invitation to finalize the linking process.

7. Combine your campaigns

With both accounts linked, you can now link your Google Ads campaigns to your product feed in Google Merchant Center. This allows you to create Shopping ads and use other advanced features.

8. Check the status of your products regularly

After linking accounts and launching your campaigns, it's crucial to regularly check the status of your products in Google Merchant Center. Make sure there are no errors that prevent your products from being advertised. Many rules must be respected to ensure the good quality of your product flow.

Conclusion

Linking Google Merchant Center to Google Ads is a crucial step to maximizing the visibility of your products on Google. This integration gives you a multitude of opportunities to get your products in front of a relevant audience, leading to better visibility and, potentially, increased sales. Take the time to monitor and optimize your campaigns to get the most out of these powerful tools.

‍