LinkedIn Introduces "Boost" Option for Personal Accounts: What We Know

LinkedIn is testing a new feature that allows personal accounts to boost their posts, enhancing their visibility on the platform. This option, previously reserved for business pages, is currently being tested in the United States among a select group of Premium users.

What Is the "Boost" Feature on LinkedIn?

The "Boost" feature is designed to amplify the visibility of personal posts in LinkedIn's feed. Available only on desktop for now, it encourages professionals to strengthen their personal branding by reaching a wider audience. Users can expect increased followers, more clicks on shared links, and improved post engagement.

With the boost option appearing above eligible posts, users can transform their content into an ad with its own set of performance metrics. LinkedIn allows the selection of a target audience based on criteria such as location, job title, language, and hierarchy level.

The platform ensures that boosted posts are targeted at relevant audiences beyond the user’s immediate network, making it an attractive option for individuals looking to expand their reach.

Eligible Content for Boosting

Currently, only specific content formats can be boosted:

• Text posts
• Image posts
• Videos
• Articles
• Newsletters

However, other formats such as events, job postings, documents, polls, and group posts are excluded.

Potential Implications

While the feature is a boon for B2B influencers and professionals seeking greater exposure, some experts express concern. They fear this may further limit the organic reach of posts, pushing LinkedIn towards a "pay-to-play" model similar to platforms like Meta.

Additionally, once a post is boosted, its duration depends on the selected budget and campaign end date. Users cannot pause the boost after activation, except by deleting the post.