Squiz unveils a content tool for visibility in AI search

Squiz has announced the launch of "Squiz Content Intelligence," a new solution designed to examine and optimize content visibility in AI-powered search tools while adhering to accessibility standards.

Enhancing Visibility and Accessibility

This new tool audits an organization’s entire digital content to identify issues that may affect how AI search engines present this content. It also ensures compliance with the WCAG 2.2 AA and AAA accessibility standards.

The solution relies on a crawler independent of CMS (Content Management System) platforms, eliminating the need for complex integrations or plugins. Designed to analyze large-scale sites, it groups pages by theme and presents the results through a single dashboard.

Two Main Components

The tool is divided into two main components. First, the AI Readiness Auditor evaluates content by topic and flags areas where a site is not well-ranked by AI search platforms. Next, the Accessibility Auditor detects accessibility issues, categorizes them by impact level, and offers AI-generated suggestions to correct code and improve content.

According to Rory Grant, Chief Growth Officer of Squiz, the goal is to provide marketing and digital teams with a clear view of priorities:
"Marketing, content, and digital teams are working with one hand tied behind their backs. They are asked to be visible in AI-generated responses, comply with accessibility standards, and improve content quality, all without a clear and objective picture of the real issues. Squiz Content Intelligence gives them that picture in just a few days and tells them what to prioritize based on business impact, not just the sheer volume of issues," he stated.

Market Discussions

The arrival of Squiz Content Intelligence comes as the market sees the emergence of tools aimed at what some call optimization for generative engines or "Generative Engine Optimization" (GEO). These solutions often focus on tracking content appearance in AI responses or individually rewriting pages to enhance their visibility.

However, Squiz takes a different approach. The company believes that organizations have little control over how AI platforms retrieve and rank information. Instead, they can significantly influence the quality, structure, and accessibility of their own content.

Julie Brettle, Chief Product Officer at Squiz, clarified this strategic angle:
"There is a lot of noise in the market about optimization for generative engines, and many exaggerated promises about what can be 'optimized' for AI. The honest truth is that while we cannot change how AI search platforms operate – which always differ based on their learning cadence, sources, and priorities – what you can control is that your content is consistent, substantial, explicit, complete, and consolidated in one place. This is precisely what Squiz Content Intelligence analyzes and helps improve across your entire digital asset, not page by page," she stated.

A Solution for Large Content Sets

The product primarily targets organizations with vast and complex digital assets, such as businesses and public agencies managing thousands, or even tens of thousands, of pages across multiple CMS systems, regions, and internal teams.

This launch also reflects the adjustments made by content management solution providers to meet the growing demands for AI search and accessibility. Now, issues like search engine performance, content quality, and compliance are addressed as intertwined challenges, reflecting a common cause in the source materials.

Founded in Sydney, Squiz serves over 500 organizations among its clients and offers digital experience software to institutions with significant content. The tool is available globally, either as a standalone solution or as an addition to Squiz Funnelback Search or Squiz DXP subscriptions.

John-Paul Syriatowicz, co-founder and President of Squiz, links this launch to a broader transformation in the field of digital publishing:
"When we founded Squiz nearly 30 years ago, the web was a content medium solely for browsers. Publish, and they will come. Today, digital publishing is far more complex for many reasons. The latest requirement is to publish for both humans and machines. Information must be understood by people, assistive technologies, and AI search platforms. Content Intelligence directly reflects where we believe the next decade of digital experience is heading: content as a critical infrastructure layer, and teams equipped with the objective insights they need to keep it in good shape," he concluded.

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