Launch of Agenetic AI Tools by NEXA Lending for Credit Agents
NEXA Lending launches Agenetic AI: AI tools to assist loan advisors (pricing, structuring, marketing).
NEXA Lending has announced the deployment of new artificial intelligence tools within its Agenetic AI platform. These tools aim to provide credit agents with real-time assistance in key areas, including pricing, loan structuring, marketing, and communication with borrowers.
AI Integration into Workflows
This update introduces two new features: Chat AI and Social AI. These tools integrate large-scale language model technology directly into the daily processes of credit agents. The platform also offers access to product research and loan guidelines covering approximately 288 investors, real-time pricing scenarios, automated responses to mortgage-related questions, and support for content creation for social media.
According to NEXA, the system is designed to evolve and adapt over time, functioning as a digital assistant rather than just a chatbot or a customer relationship management (CRM) system.
An Innovation Praised by the CEO
NEXA's CEO, Mike Kortas, expressed his enthusiasm about this technological advancement. "This is the most powerful system I have designed for credit agents," he stated in a press release. "We are introducing AI capable of learning and operating alongside our teams on a daily basis."
Kortas also mentioned future developments: "What we are launching in the coming weeks will change the way loans are initiated, marketed, and closed. Not in months, but in weeks. No one has ever designed such a robust system for mortgage professionals before."
He clarified that this platform is exclusively reserved for NEXA credit agents while adding, "But make no mistake, we are just getting started. More features will be unveiled soon, and this platform will continue to improve, with a significant impact on the industry."
A Transformative Context at NEXA Lending
This announcement comes during a period of significant changes for the Arizona-based company. In October, NEXA underwent a rebranding and recently appointed several new leaders to key positions. Among them are Todd Bitter as National Sales Director, Von Maharaj as Chief Financial Officer, Rana Mortensen as Chief Administrative Officer, Tammy Richards as Chief Strategy Officer, Jason DuPont as Chief Operations Officer, and Geri Farr as Chief Growth Officer.
With these technological innovations and organizational changes, NEXA Lending appears determined to redefine mortgage industry practices through an AI-driven approach.
Yohann B.
