Product News - December 2025: Meta Gets a Makeover, Multi-Channel Segmentation & Competitive Data
Discover what's new in December 2025: complete Meta campaign redesign, unified product segmentation across all channels, and Google Merchant Center competitive data integration.
🎯 Meta Gets a Makeover
We've completely redesigned the Meta campaign creation and management interface (Facebook & Instagram). This major overhaul brings:
- Real-time previews of your ads
- Enhanced targeting with a more intuitive interface
- Editing indicators for clear change tracking
- Optimized navigation between your campaigns
The goal: enable you to create high-performing campaigns faster, with better visibility on the final result.
🏷️ Multi-Channel Product Segmentation
No more "labels"! We've rethought product segment management with a unified multi-channel approach:
- Centralized management: create and manage your segments from one place
- Multi-channel application: Google, Meta and Microsoft in one click
- Modernized interface: more intuitive and faster
- AI enrichment: automatic segment suggestions based on your data
This feature allows you to precisely target the right products on each channel, with simplified management.
📊 GMC Competitive Data
Major new integration: Google Merchant Center competitive data is now available directly in your product reports:
- Price Benchmark: compare your prices to competitors
- Price distribution: visualize your positioning
- Identified opportunities: products where you can improve competitiveness
- AI recommendations: pricing adjustment suggestions
These insights help you make informed decisions about your pricing strategy.
Questions about these new features? Our team is available to help! 🚀
kevin
