Discover insightful resources and expert advice from our seasoned team, news about Feedcast product updates and more.

How Lookalike Audiences Boost Cross-Channel Ad ROI
Learn how lookalike audiences enhance ad ROI across platforms by targeting users similar to your bes...
Geoffrey G.
01 September 2025

How AI Powers Seasonal Ad Personalization
Learn how AI enhances seasonal advertising through data analysis, real-time optimization, and person...
Yohann B.
31 August 2025

AI vs. Manual Product Feed Management
Explore the differences between AI-powered and manual product feed management, focusing on efficienc...
Geoffrey G.
30 August 2025

How AI Simplifies Product Attribute Mapping
AI revolutionizes product attribute mapping, enhancing accuracy, speeding up processes, and improvin...
Yohann B.
29 August 2025

Personalized Ads: Using Time-Sensitive Behavioral Data
Explore how time-sensitive behavioral data enhances personalized advertising, improving user engagem...
Geoffrey G.
28 August 2025

5 RFM Segmentation Tips for Better Ad Targeting
Enhance your ad targeting strategy with RFM segmentation by analyzing customer behaviors to create p...
Geoffrey G.
27 August 2025

AI Tools for Retargeting Metrics Optimization
Explore how AI tools optimize retargeting metrics, enhancing conversion rates, ROAS, and CPA for mor...
Yohann B.
26 August 2025

Attribution Models for E-commerce Growth
Explore various attribution models that help e-commerce businesses allocate marketing budgets effect...
Geoffrey G.
25 August 2025

AI-Powered A/B Testing for Faster Iterations
Explore how AI-powered A/B testing enhances ad performance through faster iterations, smarter insigh...
Yohann B.
24 August 2025
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