The advantage that pays for itself.
Your Shopping ads, up to 20% cheaper per click than direct Google distribution. Same campaigns, same bids, same history. Live in under 24 hours.
Google CSS Premium Partner since 2020 · No campaign changes · No extra cost
Google directStandard bidding · No CSS discount applied
What is a CSS?
CSS = Comparison Shopping Service. In Europe, Google lets you run Shopping ads through partner comparators instead of directly. Same placement, same ad — only the intermediary changes.
01 · Official
A Google programme
The Comparison Shopping Services programme has existed in Europe since 2017. Feedcast has been a certified Premium Partner since 2020.
02 · Invisible to shoppers
Your ads, unchanged
Same Shopping placement, same visuals, same titles. Shoppers see no difference. Only the "By Feedcast" line replaces "By Google".
03 · Cheaper
Lower click cost
In direct distribution, Google retains part of your bid. Through a CSS, that share is reduced: up to 20% lower cost per click at the same bid.
The same click, the same ad, the same auction — up to 20% cheaper.
What changes. What doesn't.
The switch happens at distribution level — not in your settings.
What changes
Your click cost
Up to 20% lower than direct Google distribution
What stays the same
Your campaigns
Structure and settings intact
Your bids
Strategies and budgets unchanged
Your history
Preserved — nothing starts from zero
Your account
Still yours — you stay in control
We're not the only CSS. And we tell you.
Other players hold this status too — Channable, DataFeedWatch, or Lengow, for example. Claiming exclusivity would be false.
The difference is elsewhere: at Feedcast, CSS is built into the agent. Click savings add to daily work on your listings, feeds, and campaigns — instead of living in yet another tool.
Activate CSS- Built into the agent — not an add-on, not a layer, not an extra fee.
- Live in under 24 h — without changing campaigns, bids, or history.
- Certified since 2020 — Google CSS Premium Partner.
- Often self-funding — on real media spend, savings often cover the subscription.
Often self-funding — on real Shopping media spend, click savings often cover the Feedcast subscription.
Everything you're asked about CSS.
One platform. One agent to run it.
You've seen what the agent can do. Choose the level of automation that fits your catalog, your channels and your pace of growth.
Starter
The agent analyzes your account and shows you your opportunities.
- Full FeedScore + first briefing
- Free listing on Google Shopping
- Unlimited product catalog
- 5 free AI credits
Autopilot
Launch your campaigns, the agent optimizes them continuously.
- Everything in Starter + 1 ad channel
- Daily briefing + price monitoring
- AI Studio for your product creatives
- -20% on your Google Shopping CPCs
- 150 free AI credits
+€25 excl. tax / extra channel
Premium
All your channels, with a Feedcast expert at your side.
- Everything in Autopilot + unlimited channels
- A dedicated human expert
- Personalized advice & reviews
- Advanced AI Studio · 500 AI credits
Agency or Enterprise?
Multi-account, multi-country, volume pricing — end-to-end managed support. Let's build the offer that fits your needs.
Every plan includes unlimited catalog, countries and languages. What changes from one plan to the next: what the agent can do, and the human support.
See what your agent would do tonight.
ChatGPT and Claude advise from the outside. Feedcast plugs straight into your live catalog, campaigns and prices — so while competitors copy-paste prompts, your agent is already acting on what's actually happening in your store.
Free, no credit card · First briefing within 24 hours
Join + connected stores
