Labels are now product segments
A segment is defined once and applies to Google, Meta and Microsoft. No more recreating the same labels channel by channel.
We removed "labels" from Feedcast. In their place: product segments, defined once, applied across all your channels.
The problem: one split, recreated three times
Splitting a catalog is a basic operation: best-sellers on one side, low margins on the other, end-of-line stock to clear, the new collection to push. That split doesn't change by channel — it's how you read your own catalog.
Labels, however, belonged to the channel. You defined your logic for Google, then redid it for Meta, then for Microsoft. Three versions of the same idea, diverging from the first edit onwards. And once you no longer know which of the three is current, you stop using them.
What's new
One segment, one place. You create and edit segments from a single screen, along with the rules that define them.
Multi-channel application. The same segment pushes to Google, Meta and Microsoft. Change a rule once and it propagates, instead of opening three parallel jobs.
Automatic suggestions. Feedcast analyzes your catalog and proposes relevant segments from your data — a starting point when you don't know where to cut.
A reworked interface. Segments are faster to read and adjust, because a split you're afraid to touch is a split nobody uses.
Why it matters
An ad budget spread evenly across an entire catalog is a badly spent budget. Your products don't share the same margin, the same turnover or the same strategic value — and your bids should reflect that. Segments are what make those trade-offs practical without spending your days on them.
It's also a necessary building block for what comes next: for an agent to recommend "push this group of products, cut that one", those groups have to exist first — cleanly, in one place, the same for everyone. Learn more about catalog enrichment.
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