This back-to-school season, your Feedcast agent takes action

Understanding your results, improving your catalog, acting on your campaigns: the Feedcast agent is evolving. Our goal moving forward? To enable you to manage your business through a conversation with an e-commerce agent that knows your store.

The back-to-school season brings back the big questions: which products to highlight? What needs to be corrected before the next major sales events? Where to focus your budget?

To answer these questions, you need your data. But you also need time to read, analyze, and decide what to do. Between the catalog, campaigns, and results, this work can quickly overshadow everything else.

This is what we want to change with the Feedcast agent: to shorten the distance between a question and a useful action for your store.

An Agent That Starts from Your Situation, Not a One-Size-Fits-All Answer

An advertising recommendation is only valuable if it takes your business into account.

The Feedcast agent can rely on the information from your account, your catalog, the status of your product distribution, and your campaigns, based on the data accessible in your space. You can ask it a question in your own words rather than starting by searching for the right screen.

For example:

• “Give me an update on my catalog status.”
• “Help me understand why these products are not being distributed.”
• “Summarize the results of my campaigns for this period.”

The goal is not just to obtain a number. It’s to be able to follow up with: “What does this mean?” or “Where should I start?” and continue the discussion based on your situation.

From Analysis to Initial Actions

Our latest advancements focus on a crucial step: enabling the agent to help you take action, not just comment.

The initial actions supported include pausing or resuming a campaign, adjusting its budget, and correcting product listings. Their availability depends on the type of campaign and the functions accessible in your account.

For these changes, the principle is simple: the agent presents what it proposes to modify, and you either approve or cancel it. The modification is executed only after your agreement.

This way, you retain the decision-making power without having to perform every action yourself. And when an action is not yet supported, it remains to be done in the usual interface.

This progress matters more to us than a promise to automate everything at once: making concrete actions simpler while maintaining clear control over what changes.

Our Vision: Your E-Commerce Agent, Connected to Your Business

Today, we are advancing on specific use cases. Looking ahead, our ambition is broader: to enable you to manage Feedcast at your fingertips, by interacting with your own e-commerce agent.

Not a generic assistant that requires you to explain your business with every request. An agent that can take into account your store, your products, your goals, and the data you choose to connect.

Ultimately, we want to gather this information to help you prepare and follow an action plan, rather than addressing a series of isolated questions.

Imagine a request like:

“Help me prepare for the upcoming weeks: identify catalog issues, suggest products to highlight, and prepare campaign adjustments for approval.”

This is the direction we are heading, not a description of a fully available function today. The connection to all your data and end-to-end management will be built progressively.

More Initiative, Without Taking Control Away from You

Our vision does not stop when you close a conversation. We also want to evolve the agent so that it can monitor important points, identify what deserves your attention, and prepare recommendations without waiting for each of your questions.

The goal is not to send you more notifications. It’s to highlight the decisions that matter and spare you from repetitive checks.

This autonomy must remain understandable: what data the agent uses, what it can do, and what requires your validation. You should be able to delegate without losing sight of what’s happening in your account.

For This Back-to-School Season, Start with a Real Question

Our ambition is simple: less time navigating between tools, more time advancing your store.

To discover the Feedcast agent, start from a concrete need in your space: understanding a result, reviewing your catalog, or examining a campaign. Ask your question, then request it to clarify its analysis.

These exchanges, along with your feedback on what truly helps you, will guide the next steps.

Your store provides the context. You give the direction. The Feedcast agent helps you take action.