Connect Advertising Channels

Connect Advertising Channels

Feedcast supports three major advertising platforms. Here's how to connect each one.

Google Merchant Center

Prerequisites

• A Google account
• Access to Google Merchant Center (or we'll create one for you)

Connection Steps

1. In Feedcast, go to Channels → Google
2. Click Connect Google Account
3. Sign in with your Google account
4. Grant Feedcast permission to manage your Merchant Center
5. Select or create your Merchant Center account

💡 CSS Partner Benefit: As a Google CSS partner, Feedcast saves you up to 20% on Google Shopping CPCs automatically.

What Gets Synced

• Product listings
• Product status and errors
• Shipping and tax settings

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Meta (Facebook & Instagram)

Prerequisites

• A Facebook Business account
• Meta Business Suite access

Connection Steps

1. Go to Channels → Meta
2. Click Connect Meta Business
3. Log in to Facebook
4. Select your Business portfolio
5. Choose the catalog to sync

Catalog Types

• E-commerce Catalog - For shopping ads
• Hotel Catalog - For travel businesses
• Automotive Catalog - For car dealerships

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Microsoft Merchant Center

Prerequisites

• A Microsoft account
• Microsoft Advertising access

Connection Steps

1. Go to Channels → Microsoft
2. Click Connect Microsoft Account
3. Sign in with Microsoft
4. Select your Merchant Center store

⚠️ Note: Microsoft Merchant Center is available in select countries. Check Microsoft's documentation for availability.

Managing Multiple Channels

You can connect all three channels simultaneously. Feedcast will:

• Sync products to all connected channels
• Track performance separately per channel
• Optimize listings based on each platform's requirements

Disconnecting a Channel

To disconnect a channel:

1. Go to Channels
2. Click the ⋮ menu on the channel card
3. Select Disconnect

Your product data remains in Feedcast, but stops syncing to that platform.