Create Your First Campaign

Create Your First Campaign

Launch your first advertising campaign in minutes with Feedcast's guided setup.

Campaign Types

Google Campaigns

| Type | Best For | Features | |------|----------|----------| | Performance Max | Full-funnel advertising | AI-optimized across all Google surfaces | | Standard Shopping | Maximum control | Traditional product listing ads | | Smart Shopping | Automated bidding | Google-managed optimization |

Meta Campaigns

| Type | Best For | Features | |------|----------|----------| | Catalog Sales | Direct conversions | Dynamic product ads | | Traffic | Website visitors | Broad reach | | Brand Awareness | New audiences | Impression optimization |

Creating a Google Campaign

Step 1: Select Campaign Type

1. Go to Advertising → Campaigns
2. Click Create Campaign
3. Select Google as the platform
4. Choose Performance Max (recommended) or Standard Shopping

Step 2: Campaign Settings

Configure your campaign basics:

• Campaign Name - Use descriptive naming (e.g., "FR - Summer Sale - All Products")
• Budget - Daily budget in your currency
• Bidding Strategy - Maximize conversions or Target ROAS
• Target ROAS - Your desired return on ad spend (if applicable)

Step 3: Product Selection

Choose which products to advertise:

• All Products - Entire catalog
• By Category - Specific product categories
• By Brand - Single brand focus
• Custom Selection - Hand-picked products
• By Labels - Products with specific labels

💡 Tip: Use Custom Labels to create flexible product groups for campaigns.

Step 4: Targeting

Configure audience and location:

• Countries - Where to show ads
• Languages - Audience language preferences
• Audiences - Optional audience signals for Performance Max

Step 5: Assets (Performance Max only)

Add creative assets:

• Headlines (3-5)
• Descriptions (2-4)
• Images (optional - product images used by default)
• Logo
• Business name

Step 6: Review & Launch

1. Review all settings
2. Check estimated reach
3. Click Create Campaign

Your campaign will start within 24 hours after Google approval.

Creating a Meta Campaign

Step 1: Platform & Objective

1. Go to Advertising → Campaigns
2. Click Create Campaign
3. Select Meta
4. Choose Catalog Sales for e-commerce

Step 2: Catalog & Products

• Select your connected Meta catalog
• Choose product set (all or filtered)

Step 3: Budget & Schedule

• Budget Type - Daily or lifetime
• Amount - Budget in your currency
• Schedule - Start immediately or schedule

Step 4: Audience

Define who sees your ads:

• Custom Audiences - Retarget website visitors
• Lookalike Audiences - Find similar customers
• Detailed Targeting - Demographics, interests, behaviors

Step 5: Placements

Choose where ads appear:

• Facebook Feed
• Instagram Feed
• Facebook Marketplace
• Instagram Stories
• Audience Network

⚠️ Recommendation: Automatic Placements usually performs better than manual selection for new campaigns.

Step 6: Launch

Review and launch your campaign. Meta typically approves ads within 24 hours.

Campaign Management

Monitoring Performance

Track key metrics in real-time:

• Impressions - Ad views
• Clicks - User interactions
• CTR - Click-through rate
• Conversions - Completed purchases
• ROAS - Return on ad spend
• CPA - Cost per acquisition

Optimization Tips

1. Wait 7 days before making major changes
2. Test one variable at a time
3. Increase budgets gradually (max 20% per day)
4. Pause underperforming products, don't delete campaigns
5. Use negative keywords to reduce wasted spend